The Three Social Marketing Pet Peeves that Push People Away

Whether good or bad, Covid-19 has forced us out of our shell to connect and engage in conversations with people locally and across the world. There are many advantages to us doing this but it can also be annoying . 

If truth be told online networking is different. There is no manual or guidelines that tell us how to network on line, so most of us are learning   as we go along.

I am going to share my  3 top peeves with you here and now.

Peeve #1

People who just introduce themselves  and then immediately try to sell you their product or services are annoying. ‘Hello, if you don’t  even try to get to know me ‘I “aint gonna”  buy from you.’

It is easy to forget the basic principles of marketing, people   buy from those who they  KNOW, LIKE, & TRUST.

 Marketing rule # 1 still stands.

You have to build a relationship with the other person first, get to know them a bit before launching into what you  want to sell.    Without doing this, you are  literally saying  “Hello, Lets go to bed.”

Who does that?

 When I see people doing this it smacks of ignorance and desperation.

 Peeve #2

One morning I woke up to find someone, I had no idea who she was, had posted 3 videos on my Facebook Profile Page. I’m sure   her videos were good, but I did not bother to  view them, because I couldn’t believe that she had the gumption to do that.

It’s disconcerting  to find a video  out of the blue, unrelated to anything you are talking about,  on your page from someone who you don’t know. Yet people think it’s ok to do this.

That is the equivalent of  a stranger walking in your house, sitting down to watch TV in  your living room without being invited.  

It’s just plain rude!

Don’t  promote  your personal  content on someone’s profile page without  getting their permission to do so.

Peeve #3

I know that we are all learning and this social media thing  has rules of its own and honestly I have  probably broken a few etiquette rules myself due to ignorance just not knowing. But it is important to learn.

If someone takes the time to comment  and provide feedback to you on one of your posts do take the time to respond and comment back. It’s just good manners. It’s also encouraging and once again  it builds relationships. After all isn’t that what  we are trying to do on social media.

Here’s the thing- without the relationship  you can not sell.  I will say it again, the basic principles of marketing still stand. People buy from those who they KNOW LIKE & TRUST. Without including this in your marketing you are just wasting your time.

Let’s focus on  building relationships first. Because there is no way that I am engaging with someone from another country around crypto currency if I have no idea who they are and what they are about.

Does that even make sense?

So think about your social media networking and how your coming across.

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Tips and Resources to Help You Support Your Child Through the Pandemic

We are all experiencing Pandemic Fatigue. For the past year, Covid-19 has disrupted our normal everyday routines. and limited social contact with friends and family.

We’ve all had enough.

Although most kids appear to be adjusting to the many changes, parents remain worried.

 In a recent survey conducted by Statistics Canada 71% of parents surveyed, worried about the amount of time their children were missing due to being out of regular school.

Parents also worried about their children’s lack of socialization and limited extracurricular activities.

70% of the parents, worried about their abilities to manage their children’s behavior.

They described themselves as being less patient and more irritable. They felt that they were scolding and yelling at their children more often.

64% of parents complained about their children and increased computer screen time. They all had concerns about the long-term impact on their children going forward.

Parents not only worried about their children’s mental health and their ability  to cope, they worried about their own abilities to do so as well.

These statistics refer to Canada. I am assuming that the numbers are similar in other countries as well.

Recently a few single parents reached out to me requesting my services as a social worker. They had concerns about their children’s emotional health and behavior.

In fact, this  along with it being Children’s Mental Health Week May 3-7, is what prompted me to write this blog

These single parents called me in desperation. each struggling to address the anxiety and acting out behavior of their children. They described their children as becoming agitated by all the noise surrounding Covid-19

This increased anxiety was contributing to alarming acting out behaviors. These behaviours included targeted aggressiveness, deliberate destruction of parent’s personal property, disjointed thinking, obsessive compulsive hand washing, over concern about germs, obsessive concerns with Covid and Covid statistics.  Parents were also concerned about their children and computer addiction.  

Is your child experiencing difficulties coping with the impact of the Pandemic Lockdown?

Are they fatigued with online schooling?

If your response is yes, then you need to reach out and connect to some form of support. If not for your child, then for yourself so that you can cope better with your child’s difficulties.

You can connect with your local Children’s Mental Health Service, or local Family Services Counselling Program.

Although they may not be able to provide face-to-face service, they will be able to connect with you and your child online.

The key message here is that as a single parent, or parents in general, you don’t need to struggle alone.

A good resource available in Canada to both parents and children is the Kids Help Line. This should be a part of your Family Resource Kit should you choose to create one.

Kids Help Phone: 1-800-668-6868

If you live in a Third World Country with limited resources, start by connecting to your child’s school and ask them for information, resources, and ideas.

You can also ask questions from your local religious organization, church, temple, etc.

There is a wealth of children’s mental health information on the internet. There are also many online parent support groups that you can join and podcasts that you can listen to.

Don’t be afraid to reach out and get support if you find that you or your child is not coping well.

Here are some further tips for you:

1. You can create No-Tech Zone Times in your family, where you turn off all technology in the house. This means no phones, Ipads, Computers, Laptops, etc. Everybody turns everything off.

2.  Monitor what you and your child watch on TV. Our brains can get zoned out and numbed by excessive violent crime programs.

3. Stay informed, but dial down the amount of time you and your child are watching the news. Children absorb negative energy from the news which in turn creates anxiety for them. They also absorb your negative energy as well.

4. Create a Family Resource Kit or Stress Tool Kit. This can be a box of ideas that you and your children create together of the different ways you all can manage stressful situations and stressful emotions.  Make sure  both you and your children use it.  

5.Don’t underestimate the importance of family connection. Daily engagement and connection as a family are important. You need to see how your child is coping on a daily basis. They also need to see that you as a parent are doing okay.

Children feel best supported if there are consistent routines and structure.

6. As a parent your own mental health and self-care are important. This will allow you to respond to your child’s needs and support them better .

7. Ensure that you and your children get outside (masked) on a regular basis. If possible try and be around nature as this shifts and clears negative energy quickly.

These tips and tools are a jumping-off point to help you as a parent to manage your child’s mental health. They are not a substitute for mental health  assessment and counselling.


Reducing Covid-19 Anxiety for Your Family and Your Child

Creative Family Activities to Support Your Child’s Mental Health.

           12 Tips to Help Teens Deal with Anxiety

       Resources specific to Ontario Canada

School Mental Health Ontario

How to Talk with your Child when you feel Concerned  they may be Struggling with a

Mental Health Concern

           Noticing Mental Health Concerns for Your Child   (SMHO)

            Suicide Prevention Guide for Parents (SMHO).

  • Kids Help Phone:  1-800-668-6868
  • Text a Counsellor: 686868; Live Chat:
  • Black Youth Helpline-416-258-9944- 9 a.m. to 10 p.m. every day
  • Indus Community Services: 905-275-2369
  • Family Services (community specific)
  • Connex Ontario   (24/7  Mental Health Service Directory)

Until Public Health is able to get a strong hold on Covid-19 it will be something that we all have to live with. It’s  important not to be over come by stress and to diligently find healthy ways to cope and support  your children in coping as well.  

We are all in this together.

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