Every rising entrepreneur understands the importance of networking as a powerful means of growing one’s business. However for many entrepreneurs, especially those who are introverts, the idea of networking can be daunting.
THE SCARCITY NETWORK MINDSET
We have all gone to networking events and witnessed the eager networker desperately handing out their business cards to everyone and anyone in a frenzied search to find the right customer or client. Perhaps we have even done this ourselves.
Maybe you’ve seen the entrepreneur that comes across as being disingenuous as they try to use catchy taglines to introduce themselves such as; “Hi I’m Bob, I am a strategic transformational catalyst”. Eeek! What the hell is that?
These are all indicators that the scarcity network mindset is in play. Entrepreneurs who go to networking events to find their ideal clients and operate from the perspective of what’s in it for me.
Do you have a scarcity NETWORK MINDSET or is your mindset one of abundance?
Scarcity energy presents itself as neediness and desperation which is energy that does not attract but instead pushes people away. Scarcity energy says that the ego is too involved, that there are underlying doubts and fears that need to be addressed. If left unaddressed these underlying fears will show up in our EXTERNAL marketing.
Isn’t it time to lighten up and change our overall view of networking? Isn’t it time to change our NETWORKING MINDSET?
Merri Macartney of Morning Mojo in her Networking Magic Teletraining notes said the following:The number one mistake people make when networking is that their focus is on making a sale. For them it is all about telling everything they can about themselves in the hope that someone will become a client and buy……facebook.com/YourMorningMojo?fref=ts
In our eager desire to market and promote our products and services we can often forget that the fundamental premise of networking is about building relationships. Yes, people do need to know about us; who we are, what we do, and the benefits we provide. But we easily forget that they only really BUY our products and use our services when they trust us. In our fast paced world of pseudo internet connections, we forget that this can only be done through the age old strategy of establishing a relationship with the person or service in question.
According to networking expert Libby Sander, “Networkers need to move from the idea of a consumptive mindset of thinking, ‘What can I get?’ ‘What can I take?’ or ‘How quickly can I benefit from this network?’, to ‘What can I build?’ ‘What can I create?’ or ‘What can I give to this network?” http://bit.ly/2jNid4W
The NETWORK MINDSET thus changes from getting to that of connecting and giving.
Serious networking now becomes about service. How can I be of service here, rather than what is in it for me. It’s a very different way of thinking and experiencing the networking process. One that is a lot more relaxed and open allowing for possibilities.
HOW TO SHIFT FROM SCARCITY TO ABUNDANCE WHEN NETWORKING
How does one shift from a scarcity mindset to an abundant one?
Change from ATTACHMENT TO DETACHMENT
We have all heard of the Law of Attraction. Equally as important is the Law of Detachment. The Law of Detachment states that in order to successfully attract something, you must be detached from the outcome.
………… To detach is to allow the universe to bring your desire into manifestation whichever way is best for you. You have to take your conscious mind off it (what you desire) in order to let your subconscious mind take over. The pilot and the autopilot cannot control the plane at the same time. …….. When you are detached, your desires will manifest much faster. http://bit.ly/2joyKOj
Moving from attachment to detachment means that you shift from a position of worry and self doubt to that of a peaceful certainty, of confidence, trust and faith in the process that the goals we have established for ourselves will be met.
Are there tools that can help with this process?
A very simple powerful tool that the beginning entrepreneur can use when networking is that of journaling. As in all things, journaling is a healthy practice that allows us to tune into our thoughts and uncover our self talk. In this case we can uncover our negative self talk about the networking event in question, as well as our thoughts about networking in general.
The power of journaling is that it allows us to uncover some of the limited beliefs that we may have about networking that may be hidden subconsciously outside of our awareness.
Journaling can thus shine a light on how we feel about ourselves in the area of our confidence, self esteem, values and self worth. These are the powerful feelings and emotions that operate on an inner level that if not addressed, can seriously interfere with how we conduct our business.
Doing the INNER work in our marketing is just as important as the EXTERNAL marketing that we do. If our Marketing Plan is not working then perhaps stepping back and addressing our underlying thoughts and emotions may be a good place to start in terms of getting it back on track.
YOUR ABUNDANT NETWORK MINDSET GUIDELINES
- Plan and prepare for your networking events create a monthly network calendar
- Research, connect, and confirm your networking event/location prior to attending for the first time
- Visualize the end result that you want to get from your networking experience
- Reflect on your networking experiences, it may shine a light on some areas of growth that you need to explore
- Develop and use your own Power Tools for Success that address your subconscious limited beliefs about networking
- Get clear and confident about who you serve so you can articulate it clearly to others when networking
- Get clear and confident about the benefits that you provide in order to articulate it clearly to others when networking
Those who do it will know networking is about reciprocity. The person you meet may not be your ideal client, or you theirs. But you can be a connector: you can share information, resources, a book, an article, a reference, a contact, a program or service. Information that may be the next important step in propelling your business or theirs forward to the next level. You may not come away from the networking event with a client; you may come away with a friendship that can last over time – so always FOLLOW UP and stay connected when networking .
Veronica Hislop is the founder of Em-Powered-Solutions Life Relationship Coaching. www.empowered-solutions.ca
She is also the author of the free e-book Find a Coach Find a Counselor: http://www.prnd2l.co/findcoachfindcounsellor/